Sponsorship Market Intelligence
Know what your property is worth. Know what you should be paying.
Independent pricing, audience and rights benchmarks for the South African sponsorship market, built from marketplace data and over 15 years of industry experience.
For Brands
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Know a fair price before you negotiate
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Compare investment across categories
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See what each price point includes
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Spot overpriced and undervalued deals
For Rights Holders
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Price your property with confidence
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See what similar properties sell for
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Learn which rights brands value most
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Back your sales proposals with data
What’s inside every report.
Investment benchmarks:
Deal values and price ranges by category and tier
Property size & reach:
Attendance, participants, broadcast and digital reach benchmarks
Rights packages:
What’s typically included at each investment level
Value metrics:
Cost per thousand reached and value-for-money comparisons
Audience & demographics:
Age, LSM, gender and interest profiles by property type
Market trends:
Category and regional movement over 6–12 months
Data & confidentiality
All report data is aggregated and anonymised. No individual brand, rights holder or deal value is ever identifiable. Benchmarks are published only where enough comparable data exists to protect confidentiality.